10 Strategies For Bid Optimization

1. Increase bid adjustments for peak sales hours to maximize opportunity.
2. Decrease bid adjustments for nights and weekends when the office is closed.
3. Identify locations where the greatest number of conversions occur or highest conversion rate then increase the bid adjustment.
4. Use a combination of device and location to serve more to people on mobile in the area of your physical store.
5. Bid less for mobile on if your mobile user experience is poor.
6. For interest targeting, bid more on core interest categories closest to your target market and less for a complementary interest.
7. In a display placement campaign, arrange placements in a first choice, second choice, and third choice tiers by bid adjustments.
8. Increase bid adjustments +300% on mobile devices to create a faux mobile campaign or “mobile focused” campaign.
9. Enable bid adjustments for ad group level topic targeting, then exclude a gender or age (to leave the one you want to target) to achieve persona level targeting in display.
10. Increase bids during lunch time to reach people searching over lunch hour.