Marketers’ Social Media CONCERNS
- Maintaining high levels of engagement with social audience
- Effective measurement of social initiatives
- Brand consistency
- Strategic social vision
- Positive ROI for social media investments
- Integration of social metrics with other media/advertising metrics
- Sufficient resources to keep up with/manage social initiatives
- Creating the sufficient volume of content that social requires
- Direct ability to drive revenue
- Senior management understanding the value of social media
- Road map for future social initiatives
- Management and coordination of people in the organization involved
- Social media content guidelines
- Finding the right technology to make social marketing more effective
- Damage to my brand from negative postings
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